AG1 - EU
Art Direction + Design
As a fully remote company, AG1 fostered team unity and excitement with inspiring offsite meetings. These micro-retreats were filled with brainstorming, planning, exploring, and local fun. To commemorate one offsite in particular, I designed this t-shirt. Immediately, I thought of “creation” as a strong current present in our work at the time: a new formula for the EU, positioning our product within a skeptical German public, and quite literally creating conversations about nutrition between “experts” and “lay people”.
In this version of the iconic scene, God hands Adam ‘life’ – an AG1 travel pack. This was a really fun piece to create and the loud laughs from my colleagues as we unpacked the shirts was really the best part. Maybe not appropriate as actual merch, but cheeky fun for a memorable and productive week!